Seni Lukis Berbentuk Non-Fungible Token (NFT) di Kalangan Masyarakat
Refleksi Logis dan Empirik terhadap Kondisi Seni dan Estetika
Keywords:
Seni Digital, Non-Fungible Token, Blockchain, Estetika Kontemporer, OtentisitasAbstract
Perkembangan teknologi blockchain telah mendorong transformasi mendasar dalam praktik seni kontemporer, terutama melalui munculnya Non-Fungible Token (NFT) yang berperan sebagai medium baru dalam representasi, kepemilikan, dan distribusi karya seni digital. Studi ini bertujuan untuk menganalisis pergeseran paradigma dalam seni lukis yang dipengaruhi oleh ekosistem NFT, dengan fokus pada dimensi estetika, nilai simbolik, serta dampak sosial dan ekologis dari digitalisasi seni. Metode yang digunakan adalah pendekatan kualitatif berbasis studi pustaka untuk memberikan analisis mendalam mengenai praktik dan penerimaan publik terhadap perubahan ini. Hasil kajian menunjukkan bahwa NFT berkontribusi pada demokratisasi distribusi karya seni dan memperluas akses pasar bagi seniman independen, namun juga memunculkan risiko praktik spekulatif, manipulasi nilai, serta tantangan keberlanjutan lingkungan akibat konsumsi energi blockchain. Refleksi kritis terhadap makna seni di era digital ini menyoroti pentingnya reposisi etika dan estetika dalam merespons dinamika lanskap budaya visual kontemporer.
Non-Fungible Token (NFT) Painting among the Public: Logical and Empirical Reflections on the State of Art and Aesthetics
The development of blockchain technology has driven fundamental transformations in contemporary art practices, particularly through the emergence of Non-Fungible Tokens (NFT) that act as a new medium for the representation, ownership, and distribution of digital artworks. This study aims to analyze the paradigm shift in painting influenced by the NFT ecosystem, focusing on the aesthetic dimensions, symbolic values, and social and ecological impacts of art digitization. The method used is a qualitative, desk-based approach to provide an in-depth analysis of the practice and public reception of these changes. The results show that NFT contribute to the democratization of art distribution and expand market access for independent artists, but also pose risks of speculative practices, value manipulation, and environmental sustainability challenges due to blockchain energy consumption. This critical reflection on the meaning of art in the digital age highlights the importance of repositioning ethics and aesthetics in responding to the dynamics of the contemporary visual cultural landscape.
Keywords: Digital Art, Non-Fungible Tokens, Blockchain, Contemporary Aesthetics, Authenticity.
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